• Now Accepting New Franchise Partners
Backed by a Proven System
Coconut Cleaning franchise owners are building premium, recurring-revenue businesses in markets across the country — with full training, marketing, and operational support from day one. No cleaning experience required.
9 Locations Nationwide
2,700+ Five Star Reviews
$12M+ System Revenue
Backed by Jeff Dudan, Founder of AdvantaClean (240+ Locations)
The Entrepreneurship Opportunity
The home services industry is a $200B+ market growing 9% annually. But most cleaning companies are commodity businesses competing on price. Coconut is different.
We built a premium, eco-friendly brand that families actually trust — with non-toxic products, 5-star service, and the world’s first subscription model that creates reliable, recurring revenue every single month.
Our flagship Phoenix location generated $5.5M in revenue in 2025 with 78% gross margins. Our franchise locations are averaging $1M in revenue — and we’re just getting started.
When you own a Coconut territory, you’re not buying a job. You’re buying a system that generates wealth.
U.S. CLEANING INDUSTRY SIZE
ANNUAL
GROWTH RATE
FRANCHISE
5-YR SUCCESS RATE
BRAND RATING
By the Numbers
These aren’t projections. They’re audited 2024 numbers from our own locations — shared here because we believe transparency is the foundation of every great partnership.
$4.9M
Phoenix Flagship Revenue — 2024
Our original corporate location. The model that proves the concept and sets the standard for every franchisee we bring on.
78%
Gross Margin at Flagship Location
One of the strongest margin profiles in the home services industry — a direct result of our premium positioning and recurring membership model.
$693K
Average Franchisee Revenue
Across all franchisee-owned locations in 2024*
9
Total Locations
7 franchisee-owned, 2 corporate — and growing
Five-Star Reviews
Instagram Followers
*Average franchisee revenue based on 2024 audited financials across franchisee-owned locations. Individual results will vary based on market, effort, and execution. Complete financial performance data is available in Item 19 of our Franchise Disclosure Document (FDD), provided to all qualified candidates during the discovery process. This information does not constitute an offer to sell a franchise.
Qualified candidates receive complete Item 19 financial data during the discovery process.
The Numbers Don’t Lie
Starting a business from scratch is a gamble. Buying a franchise is a strategy. Here’s what the data says about entrepreneurship — and why it matters for your future.
of independent businesses fail within their first 5 years
U.S. Small Business Administration
The hardest part of starting a business is the unknowns. With Coconut, you get a playbook, a support team, and a brand people already trust.
International Franchise Association
U.S. residential cleaning industry — one of the most recession-resistant sectors
IBISWorld Industry Report
Annual industry growth — demand for professional cleaning keeps rising
Statista Market Analysis
Franchise owners report 3x more confidence in their business outlook
FRANdata Survey
of franchisees say they’d choose franchising again over starting from scratch
Franchise Business Review
Most independent businesses don’t survive five years — no matter how hard the owner works.
Franchisees succeed at dramatically higher rates — because they’re not starting from zero.
Sources: SBA, IFA, IBISWorld, FRANdata. Statistics reflect general industry data and are not a guarantee of individual results.
What You Get
Most franchise systems hand you an operations manual and wish you luck. Coconut is different. Here’s every single thing that comes with your investment — before you serve your first customer.
01
Exclusive Protected Territory
Your market. Nobody else from Coconut competes with you there — ever. Every dollar you invest in local brand awareness comes straight back to you.
02
Complete Launch Training Program
We walk you through operations, marketing, hiring, equipment, and customer service from day one. No cleaning experience needed — just the drive to build something great.
03
Proprietary
The Coconut Club Subscription System
Our proprietary recurring revenue model converts one-time customers into subscribers. Predictable monthly income instead of chasing one-off jobs — this is what separates Coconut from every other cleaning franchise.
04
Done-For-You Marketing Launch
Local SEO, Google Business Profile optimization, paid ad templates, review generation system, and branded materials — all ready to deploy in your market from day one. Optional ongoing support from a world-class marketing agency.
05
Proprietary
06
Premium Brand & Collateral
The full Coconut brand: eco-friendly positioning, premium pricing power, branded trucks, uniforms, and marketing assets that attract high-value clients who care about health and wellness.
07
Carpet cleaning, tile and grout, air duct cleaning, and upholstery. One customer relationship can generate revenue across all four — on top of their recurring Coconut Club membership.
08
Weekly calls, operational support, marketing guidance, and performance reviews. We don’t sell you a franchise and disappear. Your success is our success — and we operate like it.
09
Exclusive Advantage
10
You’re not alone. Our owners share playbooks, celebrate wins, and problem-solve together. The collective intelligence of a growing national network is yours from your first day of training.
11
Industry First
The bottom line
This isn’t a franchise fee. It’s a business built for you ready to run from day one
The Coconut System
No guesswork. No figuring it out on your own. Every step of your launch is mapped, managed, and supported by a team that’s done this before.
• You’re Live
Ready to start your week 1?
The first step is a simple conversation. Fill out the form and our franchise team will reach out within 24 hours — no obligation, no pressure, just the facts.
Your Investment
The total initial investment to open a Coconut Cleaning franchise varies based on your market size and specific territory. Your investment covers everything you need to launch — franchise fee, equipment, initial marketing, technology setup, and working capital. Nothing hidden. Nothing extra.
Franchise Fee
Your license to operate under the Coconut Cleaning brand, access our systems, and receive the full support of our launch and ongoing coaching infrastructure. Full details provided in your Franchise Info Kit.
Equipment & Supplies
Professional-grade cleaning machines, tools, and a starter product inventory — everything your technicians need to deliver a 5-star clean from their very first job.
Marketing Launch Budget
Your local market activation — Google Ads, social campaigns, direct mail, and review generation — deployed before you open so your first week is a full one, not a quiet one.
Technology Setup
FieldRoutes, CRM, reporting dashboards, and our proprietary AI tools — fully configured for your market before training begins. No tech experience required.
Working Capital
Three months of operating buffer built into your investment — so you can focus on building your customer base without financial pressure in those critical early months.
Training & Onboarding
Included at no additional cost. Full operations, sales, marketing, and technology training — delivered by the Coconut team before you serve your first customer.
Our royalty structure starts at 3% and scales up to 6% as your revenue grows — designed deliberately so you keep more of what you earn in the early months when cash flow matters most. As your business scales, the royalty scales with it. We succeed when you succeed.
Early Stage
Growth Stage
Scale Stage
Mature Stage
Exact revenue thresholds and complete fee schedule provided in the Franchise Disclosure Document.
Exact investment ranges, territory pricing, Item 19 financial performance data, and complete fee schedules are all included in our Franchise Info Kit — shared with qualified candidates during the discovery process. Fill out the form below to request yours.
Meet the Team
When you join Coconut Cleaning, you’re partnering with a leadership team that has built, scaled, and sold businesses at every level. Here’s who’s in your corner.
Evan Ritchey
Evan started Coconut Cleaning in 2017 with one van and $68,000 in first-year revenue. He built it into a multi-million dollar operation serving over 7,000 clients across multiple markets — without outside capital, without cutting corners, and without compromising on the brand standard that makes Coconut different.
He’s obsessed with operations, culture, and building a brand that families genuinely trust. Every system, every process, and every standard in the Coconut playbook exists because Evan built it, tested it, and refined it in the real world.
2017
Founded
$68K
Year 1 Revenue
7,000+
Customers Served
9
Serial entrepreneur with multiple successful exits. Tanner scaled Ally Waste from startup to a $25M valuation operating in 33 states — then joined Coconut to bring that same growth playbook to our franchise network. If you want to know how this brand scales nationally, Tanner’s the answer.
Founder of AdvantaClean — built to 240+ locations before selling. Now CEO of Homefront Brands and one of the most respected names in franchise development. Jeff holds equity in Coconut and coaches our leadership team weekly. His involvement isn’t advisory — it’s operational.
Cam partners with Evan on the vision and financial foundation of Coconut Cleaning. His focus on long-term strategy and capital ensures the brand has the resources and direction to grow the right way — sustainably, intentionally, and at scale.
A founder who built it from scratch, a growth officer who’s scaled to 33 states, an advisor who’s built 240+ franchise locations, and a partner focused on the long game. When you join Coconut, this is who’s in your corner.
Why Coconut Cleaning
There are a lot of cleaning franchises out there. Coconut Cleaning is different — and your customers will feel it from the very first visit.
Families actively seek safer alternatives to harsh chemical cleaners. Coconut’s eco-conscious approach isn’t just ethical — it’s a real competitive advantage.
You’re not building trust from zero. You step into a brand customers already love — and that reputation accelerates your growth from day one.
The Coconut Club membership program creates predictable, recurring income you can count on month after month — not just one-time jobs.
Your territory is yours. No competing Coconut franchises in your market — every dollar you invest in local marketing comes back to you.
From digital ads to SEO to social media templates — we provide the marketing infrastructure so you can focus on growing your business.
Why Coconut Cleaning
There are a lot of cleaning franchises out there. Coconut Cleaning is different — and your customers will feel it from the very first visit.
Families actively seek safer alternatives to harsh chemical cleaners. Coconut’s eco-conscious approach isn’t just ethical — it’s a real competitive advantage.
You’re not building trust from zero. You step into a brand customers already love — and that reputation accelerates your growth from day one.
The Coconut Club membership program creates predictable, recurring income you can count on month after month — not just one-time jobs.
Your territory is yours. No competing Coconut franchises in your market — every dollar you invest in local marketing comes back to you.
From digital ads to SEO to social media templates — we provide the marketing infrastructure so you can focus on growing your business.
Who We’re Looking For
We’re not just selling a franchise — we’re selecting partners. The most successful Coconut franchisees share a few important qualities that set them apart from day one.
Who We’re Looking For
We’re not just selling a franchise — we’re selecting partners. The most successful Coconut franchisees share a few important qualities that set them apart from day one.
💰
A minimum net worth of $100,000 and at least $30,000 in liquid capital. This ensures you can operate confidently during your growth phase without financial stress.
🔥
You don’t need a business degree — you need hunger. The best owners are self-motivated, community-minded, and genuinely excited to build something meaningful.
🤝
Coconut Cleaning is built on trust and relationships. We’re looking for owners who care deeply about customer experience and treat their team the way they’d want to be treated.
🗺️
The best franchise owners understand their community. Whether you’re already in your target market or relocating, local roots give you a real competitive edge.
🧠
Our systems work — but only when you use them. We’re looking for owners who embrace the process, stay coachable, and execute consistently.
🧠
We want owners who think big. Whether you want one thriving location or eventually multiple territories, your ambition fuels the whole network’s success.
💰
A minimum net worth of $100,000 and at least $30,000 in liquid capital. This ensures you can operate confidently during your growth phase without financial stress.
🔥
You don’t need a business degree — you need hunger. The best owners are self-motivated, community-minded, and genuinely excited to build something meaningful.
🤝
Coconut Cleaning is built on trust and relationships. We’re looking for owners who care deeply about customer experience and treat their team the way they’d want to be treated.
🗺️
The best franchise owners understand their community. Whether you’re already in your target market or relocating, local roots give you a real competitive edge.
🧠
Our systems work — but only when you use them. We’re looking for owners who embrace the process, stay coachable, and execute consistently.
🧠
We want owners who think big. Whether you want one thriving location or eventually multiple territories, your ambition fuels the whole network’s success.
Your Path to Ownership
We’ve streamlined the journey to franchise ownership into clear, manageable steps so you always know what’s next.
Fill out our quick form and a franchise advisor will reach out within 24 hours to answer your questions.
A 30-minute conversation to learn about your goals, walk through the model, and see if it’s a mutual fit.
We’ll send the Franchise Disclosure Document and work through financials to confirm you’re set up for success.
Once approved, you’ll complete our comprehensive training covering operations, marketing, and team management.
We’re with you from your first customer to your 1,000th — ongoing support, coaching, and a fellow-owner network.
Fill out our quick form and a franchise advisor will reach out within 24 hours to answer your questions.
A 30-minute conversation to learn about your goals, walk through the model, and see if it’s a mutual fit.
We’ll send the Franchise Disclosure Document and work through financials to confirm you’re set up for success.
Once approved, you’ll complete our comprehensive training covering operations, marketing, and team management.
We’re with you from your first customer to your 1,000th — ongoing support, coaching, and a fellow-owner network.
Investment Overview
We believe in full transparency upfront. Here’s what it generally takes to get started — with everything you need to succeed included from day one.
Franchise Fee
Equipment & Supplies
Marketing Launch Budget
Working Capital (3 mo.)
Total Investment
Investment Overview
We believe in full transparency upfront. Here’s what it generally takes to get started — with everything you need to succeed included from day one.
Franchise Fee
Equipment & Supplies
Marketing Launch Budget
Working Capital (3 mo.)
Total Investment
TAKE THE FIRST STEP
No obligation. No pressure. Just a real conversation about whether Coconut Cleaning is the right fit for you.
